Walter Waller
Creative Director
Hi, Welome To My Portfolio
I’m a creative executive with over 15 years of hands-on experience in shaping brands and crafting visual identities that truly connect. I’ve had the pleasure of working across retail, publishing, and consumer industries, leading innovative campaigns and collaborating with talented teams to bring ideas to life. I love creating engaging experiences—whether online or offline—that build brand loyalty and drive growth. My passion is developing strategic, creative solutions that align with business goals and make a meaningful impact.
Projects
Vegas Struggling Stores OOH Campaign
You know the old saying, “What happens in Vegas, Save in Vegas,” right? ……okay, so we improvised.
This campaign in Las Vegas effectively leveraged the city's well-known allure of extravagance and the likelihood of travel mishaps to connect with consumers. Through clever and engaging visuals showcased on billboards, tour buses, and by a dedicated street team, the initiative positioned Burlington as a practical and budget-friendly option for tourists facing common issues such as damaged clothing or luggage.
Branded Commercial
Meet Antoinette...
She is obtrusive, but not offensive. She borders the line between obnoxious and helpful, in that she knows a lot about the brand of Burlington and wants everyone else to know too. Her desire for great deals comes through when she confesses her love for Burlington and when she interrupts other shoppers.